It’s Jessica Simpson’s Weight Watchers Commerical That Cost Them $3 Million

By: The Superficial / September 11, 2012

When I posted pics of Jessica Simpson in New York yesterday, I just assumed she’d change out of The Gut-Curtain™ before making her big “post-baby body reveal” on Katie Couric’s new show. Except, nope, she wore The Gut-Curtain™ which made even more sense after you saw her debut her new Weight Watchers commercial (above) which is literally shot from the neck up only and might as well be called Jowls 3-D. Although, I guess I should give Weight Watchers some credit for not throwing in the towel and just making her a cartoon character. “Weight Watchers: Because It Works. But don’t look at me!

Photo: Disney-ABC Domestic Television