I’m assuming that “138 Water” is so-called because it costs $138 a bottle or something? I can’t see any other reason why it needs such a hot-chick-advertising push, since most people just grab whatever’s at the front of the cold case.
Don’t get me wrong–I’m not complaining. I’m just confused about how and why “fashion water” exists.
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Tiffany Toth posing for Raquel Rischard for a 138 Water shoot in Beverly Hills. (October 18, 2013) -Photo: Fame/Flynet