Here’s Paris Hilton in Rio de Janeiro over the weekend where she promoted Devassa beer at Carnaval. Because when you’re Brazilian and in need of refreshment that lasts forever in your urethra, Devassa’s there.
What? Was that not what they were going for?
Sure about that?
UPDATE: So I’ve just been informed that Devassa literally means “slut” in Portuguese which would almost make this a brilliant marketing choice if their spokeswoman wasn’t over-qualified.