Matthew McConaughey launches clothing line, grunts

March 5th, 2008 // 82 Comments

Matthew McConaughey continues his campaign to eradicate the letter G from the English vernacular by launching, excuse me, launchin’ his new clothing line j.k. livin. It’s also the name of his production company and personal mantra “Just keep livin’.” T-shirts, swimsuits and, brace yourself college hippies, Frisbees(!) will be available on Hercules’ website, accordin’ to Us Magazine:

“It will be a one-stop shop for every-thing you need for the beach,” a rep for the actor, who’s expecting another special delivery this summer (a baby with Brazilian model love Camila Alves, 25), tells Us.

I love how Matthew McConaughey’s personal mantra is “Just keep livin’.” You know, in case he forgets and jogs off a cliff.


  1. Does he even wear clothes?

  2. mimi


    Why don’t you rip men apart?

    Are you a man loving bend-over-boy?

  3. Sambo the Ass Pirate

    to be followed by his signature line of deodorant.

  4. Later

    Boring pics and comments today. I’m hanging out at the other tabloid site today.

  5. Veggi Whore

    Oh, come on. We can do better than that….

    Jack Koff Livin
    Jezus Killed Livin *hellfire and lightning strikes*
    Jilted Knuklehead Livin

    K, that’s harder than I thought it would be.. But I’m a quitter….. except when it comes to drinking.

  6. D. Richards (Sympathetic.)

    What a doushe.

    You know what would serve McConaughey the best? No, not a new pair of flip-flops — paralysis from the neck down.

  7. That is the 1st picture ever taken of him with his shirt on!

  8. Bobby

    He is a talented guy. and he is also a great player. I saw his pics posted at a millioanire club called Seems he is trying to hook pretty girls there.

  9. Required

    Good job missing what the “just keep livin’” reference is for.

  10. Auntie Kryst

    Allright, allright, allright new clothes and accessories line. Hey man you got some puka shell necklaces and a line of hacky sacks too? It’d be a lot cooler if you did. Keep on livin’ man, LIVIN!

  11. nipolian

    In the last pic, you can see that the guy in the blue shirt is just about to put the leash back on Matt.

  12. Required

    You know, I’d like to quit thinking of celeblogs, like this one, as some minor insignificant preamble to something else.

  13. me

    9. do tell

  14. Just keep livin’? What the fuck..he totally ripped that off from Dory on Finding Nemo…”just keep swimmin’…just keep swimmin’…”

    I’m sure he’ll have a cologne that smells like douche.

  15. BunnyButt

    Matthew McConaughey = Style

    2 + 2 = 14

  16. Ript1&0

    So what we have here – is shirts, designed by a man who should never ever be seen wearing a shirt.

    Like, you get me right. His pecs. Are covered. By a ridiculous logo. And we are supposed to buy the shirt.

    And to encourage the shirt buying, he’s going to wear the shirt, thus covering the very pecs underneath it – the only reason any of us look at him.

    Genius business plan, let me tell you. And don’t blame it on the smoke either, damn it. I hit the bong more than this hippie and I’m still not retarded enough to sell earplugs to people I want to listen to me. Anyway.

  17. Required

    People with xanga accounts shouldn’t comment about anything

  18. veggi

    hahaha BunnyButt!!

  19. Wow. That’s craptacular! Matthew McConaughey has officially “jumped the shark”. I suspected massive lameness after I heard he was in (and possibly produced?) a movie named “Surfer Dude”, but this stupid clothing line is the final blow. Matthew, you are dead to me!!!!!

  20. dude

    J.K. Livin’….for those that want to appear like a douche without actually douching.

  21. @17 – hi p0nk…..

  22. commish

    He always looks like he’s wearing my ex-husband’s clothes I threw out when he moved out.

  23. the derelict

    What’s a Xanga Account, #17?

  24. Tapeworm

    Is it the clothes that make him run like a fag?

  25. Required

    “What’s a Xanga Account, #17?”

    Ask #14

  26. BunnyButt

    Frist (20), those are just his car keys…

  27. the derelict

    But I asked you. Why won’t you tell me. Why does someone else gotta answer for you?

  28. @20, Yeah FRIST, don’t you know that is where us guys keep our car keys when we run?? I just love the remote smacking me in the nuts as I run..

  29. Guy

    #28 you didn’t ask pUnk the right way. You must bow down before his greatness and grovel. Then, and only then, will he come down from on high and answer.

    Cause it’s all about him!!!

  30. That’s funny Jimbo, but maybe that is the reason he runs like a fag..he is in a small amount of pain..

  31. Emotional tampons… not just for breakfast anymore, but an excellent replacement for biscotti.



  33. Kim

    # 14. Zanna

    Are you kidding me?!? or is that just really bad sarchasm?

    “Just Keep Livin, L-I-V-I-N” That’s what Wooderson says in Dazed and Confused on the football field after the party! Are people here that stupid. I saw only one other post that actually knew what his cloting line name means (#9).

  34. tell it like it is

    this is awesome. i’m positive that he has tested out all sorts of beach wear since he is always on a damn beach.

  35. Eeeeuagh. That is an ugly, unflattering shirt. Shouldn’t he at least be making clothes that look good on him?

  36. hottie

    Wow, check out his bluge. He makes me so horny.

  37. hottie

    Wow, check out his bulge. He makes me so horny.

  38. sarchasm? cloting line?

    stupid bitch you are. Understand you I cannot.

  39. p0nk

    17 wasn’t me, asshats. Guy #30, if you had any balls, i’d ask you to kindly go fuck yourself.

  40. Stacy

    Any guy that looks like Matt, plays the bongos in the nude, and takes bong hits is alright by me.

  41. OC Hottie


    I know what you mean. I don’t care if he is sweaty, I would get down on my knees and make him glad he met me.

  42. BunnyButt

    Jimbo, after you’re done running, do you go up to hot women and hand them your keys/remote, then get turned on thinking about them holding something that was just touching your junk? Thought so.

  43. BunnyButt

    Dear God, I’m channeling adolescent guyness today…

  44. chrissy

    #34 nobody knows good movies anymore, i knew exactly what it meant. now i’m wondering if that line was an improv. i’ve always like him, he’s not a fake celeb asshole, he seems really down to earth. and he’s sexy as hell

  45. Guy

    #40–to easy.

  46. Bongo the Smiling Stoned Dog's Mom

    Ya big…….The-Eagle-Flies-Low-at-Noon, The-Chair-Is-Against-The-Wall, Windtalkin’, tu-tu wearin’………pear eatin’……

  47. He should have some of these printed backwards for his friend Owen…

  48. Kim

    #39, Uh, yeah Ok. Now I understand why you didn’t get the Dazed and Confused reference….. Anyone who speaks “Yoda” in a comment obviously has no life. That’s OK, next time I’ll bring it down to your level so you can understand. Don’t want you thinking too hard. Stupid bitch!

  49. p0nk

    seriously Guy, what is your major malfunction? you’re like a little cartoon characters that come out from behind mommy’s skirt to shake your angry fist. yeh, you know the one. i guess when you’re seriously mentally retarded, jumping on the bandwagon is easier than showing common sense.

    read the thread! see post #9 up there? you think that was me too? do i really haunt your dreams so frequently that you see me lurking around every corner? you should seek professional help. Ask your friends to explain it to you, most of them have enough brains to realize when they’ve misspoken.

Leave A Comment