Lil Jon may be the greatest mind of our generation. The mad scientist is throwing caution to the wind and daring to combine crunk and classy. How is that even possible, you ask? By starting his own wine label: Little Jonathan Winery. POW! The AP reports:
“It kind of came out of nowhere,” Lil Jon told The Associated Press of his new venture, Little Jonathan Winery. “We were just going to do some private label stuff (for parties) and we did it, and people was like, `Hey, it’s pretty nice.’”
Lil Jon acknowledges that he’s no wine connoisseur. “I’m not no ‘drink wine every day’ kind of dude,” he said in a telephone interview. “I’m not like an expert, so don’t ask me no questions … I just like the taste.”
But Lil Jon wants to make sure customers know he’s dedicated to the quality of his products:
“My full name is Jonathan,” the Atlanta-based artist said. “The wine is more nature: I wanted to not just have a direct connection, but make it just a little bit more upscale than regular ‘Lil Jon.’ … This is not no ghetto Boone’s Farm; this is some real wine.”
Lil Jon: Entrepreneur, pioneer and no drink wine every day kind of dude. His shit’s for real, son – and it tastes like grapes!
Thanks to Karen who, if she were a wine, would be Cabernet sauvig-awesome.