If you’ve ever found yourself thinking Kim Kardashian would show up to the opening of a toilet if you paid her, please tell me how I die because clearly you’re a powerful psychic. Here she is at the opening of the 5th Annual Charmin Restrooms in Times Square this morning which is probably the most self-aware campaign I’ve ever seen in my life. Via EarthTimes:
Today, Procter & Gamble (NYSE: PG) Charmin® Restrooms return to Times Square for the fifth consecutive year, giving holiday visitors and local New Yorkers a free, clean and family-friendly place to “enjoy the go” during this busy time of year. To launch the 2010 Restrooms, Charmin is calling on one of the newest New Yorkers, Kim Kardashian, to reveal its new location at 142 West 42nd Street, and this year’s themed bathroom stalls representing iconic U.S. locations, as part of the first-ever Charmin Go Nation national competition.
“With my recent transition to New York, I’ve been checking out all the gifts the City has to offer visitors and New Yorkers alike,” says Kardashian. “During the holiday shopping season, I’m happy to join Charmin as they give the gift of the Restrooms near Times Square.”
…. The opening of a toilet.
What else can I say that Kim Kardashian hasn’t already done to herself here? Seriously, I don’t want to be redundant.