Kevin Federline is joining the ranks of MC Hammer and Fabio and will star in a Nationwide Insurance ad set to air during the Super Bowl with their slogan “Life Comes at You Fast.” If it’s anything like past commercials (and it will be), K-Fed will end up making fun of himself. A spokesperson says:
“The Life Comes at You Fast concept was created to remind people that they need to think about preparing for the future. No one has personified Life Comes at You Fast in the media better than Kevin Federline. Our partnership with Kevin shows the world that he has a great sense of humor. He’s poking fun at himself, and in the process gets to have the last word.”
All they really need to do is show a picture of Kevin Federline and then flash on the screen: “Buy our insurance or you’ll end up like this guy.” It’s like those anti-smoking commercials, only more effective because people would way rather have lung cancer than end up like K-Fed.