Kanye West Is Steve Jobs Now

January 5th, 2012 // 52 Comments
First Rule of Donda
Kanye West
No Business Cards. Motherf*ckers Will Keel You. Read More »

“What kinda shit can I put a fruit on? Think, Kanye, think…”

This is going to surprise a lot of people, but Kanye West spent two hours on Twitter last night ranting about how his mom used to take him shopping for furs as a kid, so that’s why he has to pick up the torch Steve Jobs left behind and start the Dharma Initiative (He calls it DONDA, but this thing’s loaded with typos.) because Dr. Dre designed some headphones once. And if none of that makes a lick of sense, just wait until you get to the part where he’s going to reform the entire education system with Spike Jonze. Think of it as Mein Kampf if Mein Kampf was about Hitler secretly designing shoes in Paris because his teacher wouldn’t let him doodle Nikes during social studies. That’s literally the only way to describe this thing.

Mein Kanye

I love being back at my fashion office learning and creating. It’s so challenging and fun and I’m surrounded by amazing people.
They so you only live once but every time I come to work I feel like I’m starting a second life.
You guys might think I have some type of backing for my line but I don’t.
I did the first fashion show out of my own pocket and used the money I made touring to follow my passion.
I’ve been working at this for 8 years now …from the first offers to do urban clothing lines that I turned down…
To begging Bape to do my line and never making any real headway…
To having an office in LA that was shut down after the “MTV” moment along with my tour with GAGA
I moved to Japan for one month after that and designed every night in my room… I had this opportunity to intern at Fendi and was also..
…offered a position to at Versace wich I could not take due to my contract with LV which was for 2 years…
I moved to Rome after I left Japan and worked at Fendi for 4 months under cover … I was there to give ideas for the men’s collection
I snuck to Giuseppe Zanotti Factory still under contract and learned to design woman’s shoes for 2 years before my first show in Paris
After doing the first LV collection I was sure I would get a second shot to create but was never given the opportunity
I designed a sneaker called the YEEZY with Nike. I’m “allowed” to design 1 pair of sneakers every 2 years. I have more ideas…
Early 2011 … I moved to Paris and opened a small design studio… the language barrier was quite difficult…
I still don’t have a Paris VAT number to this day… I don’t know what a VAT but every time I asked why we didn’t have fabrics they said…
… it was because of the VAT.
In Paris I met many great people in design including the master Azzedine Alaia… Azzedine even came by my studio one day : )))
This was the greatest feeling to stand in his presence in my embarrassingly small Paris studio in a courtyard opposite Collate
I remember being 5 years old picking and my mother taking me with her shopping at the discount fur spots
She said I would always point to the most expensive furs even as a child LOL
It’s something about making clothing that always brings me back to that point. For the first 16 or 17 years of my life the only thing…
I knew about my woman’s clothing was what my Mom would wear. I guess some critics would joke that I still don’t know anything LOL
My Mom would wear blue jeans with a fur and an embellished “Cosby Show” sweater : ) to pick me up from school
… the teachers said I couldn’t focus… I used to get kicked out of class for bringing dirty mags and drawing Nikeys in 4th grade
Being a celebrity has afforded me many opportunities but has also boxed me in creatively.
I was just discussing becoming the creative director for the Jetson movie and someone on the call yelled out.. you should do a Jetsons tour!
This just happened a few hours ago. I was very insulted of course becuase for anyone that’s seen the Watch the Throne Tour…
Or Coachella or Glow in the Dark or Runaway.. you know I have real ideas…
I appreciate having the most nominations at the Grammies but I feel so conflicted by the fact that award shows sometimes are completely…
Good logic tells me smile Kanye… the world likes you again… red or blue pill? … aaaaand Swallow lol
I wouldn’t have the prestige I have if it wasn’t partially for the Grammies validation and I honor that
….hmmmmm what to wear… here I go again… Yeezy the trend setter or complete fucking fashion victim … the verdict is still out
This is just a train of thought .. but figure it’s better to read than trained thoughts
What good is fame and prestige if you can’t use it to help people… I want to help by doing what I know how to do best .. create
I have started a new company and I’m so excited about the name…. it’s got the best name ever of all companies of all time!!!….
The name of the company is DONDA
DONDA is a design company which will galvanize amazing thinkers and put them in a creative space to bounce there dreams and ideas…
I used to blog all the time an fit was a way to get my opinion out…
Dr Dre redesigned headphones and made more impact off of one product.
I am assembling a team of architects, graphic designers, directors musicians, producers, AnRs, writers, publicist, social media experts…
app guys, managers, car designers, clothing designers, DJs, video game designers, publishers, tech guys, lawyers, bankers, nutritionist …
doctors, scientist,teachers…
DONDA will be comprised of over 22 divisions with a goal to make products and experiences that people want and can afford…
I want to put creatives in a room together with like minds that are all waaaay doper than me
We want to help simplify and aesthetically improve everything we see hear, touch, taste and feel.
…To dream of, create, advertise and produce products driven equally by emotional want and utilitarian need.. To marry our wants and needs.
This will all take time but I wanted everyones to know what I really care about… I care about people. I care about my fans..
I care about people who have never heard of me… There are over 7 billion people on the planet now…
It’s something about coming from music that makes me so optimistic… Music travels and is not limited to only the wealthy.
Sometimes my grammar is wrong but my thinking is right : )
My mom was an English teacher so I know she sends an SMDH from heaven : )
5:18 am in London… My dreams keep me woke
The Watch the Throne tour was a small example of what a Donda Experience can be…
I’m currently working on a new 7 screen experience pic.twitter.com/4XmQmCL3
This one of our projects to be released this year called 2016 OLYMPIC’s … It’s a semi sic-fi since 2016 is only 4 years away : )
We would also like’ to design the MTV awards
We’re taking everything 10 steps at a time LOL!
I wanted to put this in the world in hopes that the people who can actually make a difference will stand up and reach out
We can collectively effect the world trough design. We need to pick up where steve jobs left off
When I said wealthy I wanted to point out there are so many billionaires in the world that can come together and help to redesign it
Help education. School systems were designed to turn people into factory workers.
Schools should be designed to prep human beings for real life.
Spike Jonze and I want to do a Summer school that tries new forms of cuuriculim
Math classes should teach addition, subtraction, multiplication, division, accounting and money management aaaaaand cut!!! ….
UNLESS YOU’RE A MATH MAJOR!!!! Kids you should be able to take majors starting in grammar school like how it is at performing art schools
Instead of kicking kids out of schools for using there iPhones… why not promote it? Allow kids to use search engines to do test…
like the real WORLD!!! Give kids the amount of test they would have in a year in one day but they have to get everything perfect…
Some kids have better memories than others… what about emotional IQs… what about kids who do bad in school because of how bad there..
…surroundings are? I meant to say their…
excuse me… I just get excited at the possibilities… the more excited I get… the more grammatical errors you’ll see…
We need to take what Michael Jackson felt and Mcqueen and Steve Jobs and we need make things better…
When me and Jay toured… ever night I peered into the audience astonished by the different walks of life that came to support us.
The adrenaline is running… I don’t know if I can even get to sleep now… From Wall street to the London riots to Chicago murders…
I sit everyday and ask what can I do to make a difference…
I know this is not a very rapper thing to say but I haven’t bought a new car or piece of jewelry in about 2 years…
I invest every dime back into creativity… hiring amazing creatives paying for flights, offices … etc…
My area of expertise is in music, my passion is in music design film and products… my strength is connectivity…
There are so many broken systems from the economy to school systems jail systems… we need experts for this…
We need scientist and top world designers to directly affect governments.
If anyone would like to reach out email us at contactDONDA@gmail.com
I just wanted to share what’s been on my mind…
“If you have an apple and I have an apple and we exchange these apples then you and I will still each have one apple. ….
…But if you have an idea and I have an idea and we exchange these ideas, then each of us will have two ideas.” – George Bernard Shaw

Photos: Pacific Coast News


  1. It's the kimkim, bitches


  2. Sweet Jesus the man deserves a blog. Or a whole lot of toilet paper.

  3. Carles

    Kanye, try splitting the pills in half. 30mg is obviously too much for you.

  4. Spoken like a gay-ass fish.

  5. it had to be said

    I like the one where he says he worked undercover in Rome. Did he pose as an African illegal working in a sweatshop? Otherwise I am not so sure he understands what “undercover” means.

  6. Venom

    Kanye needs mental help. If that was not apparent before it should be very clear now.

  7. Richard McBeef

    He should design me a pair of shoes to kick his bubba gump underbite back in for him.

  8. Sara

    I didn’t even read all of this, but it’s still the dumbest thing I’ve ever read. I’m pretty sure I am now dumber for having even been aware that it occurred. When is someone going to shove this jackass off a cliff?

  9. Shut up and spend

    Two years you didn’t spend any money. They got you spending it now don’t they dummy.

  10. Alex

    Again, how in the hell is the fucker viable? Who keeps actually paying for his “music”?

    Then I remember New Jersey, again.

  11. maeby

    whoa wtf? So what do you think he was on? Some sort of uppers fo sho

  12. Deacon Jones

    Someone got some very good cocaine for this man

    well, either that or he’s an egomaniac, self-centered black man (wait, do those exist?)

  13. Raggedy Ann

    I’m trying to come up with the what DONDA stands for but I have a hard time coming up with a word for the ‘N’

    • Venom

      Donda is the name of his mother, which is about the only sane thing he managed to come up with during this entire rant.

  14. I zoned out after “Kanye West.”

  15. Dan

    Kanye is a musical genius. As good as they come. If that means he’s a little crazy, so what?

    • Um, no… Ludwig van Beethoven was a musical genius. J.S. Bach was a musical genius. Prince is a musical genius. Jimi Hendrix was a musical genius. Duke Ellington was a musical genius. Kanye West is a fucking egomaniac narcissist hack.

      Louis C.K. is right… people have forgotten what the word “genius” means.

    • Musical…genius…? Why do people keep saying this about him? have i missed something? We’re talking about Kanye still?

    • Venom

      Can’t sing, can’t dance, can’t write music theory, can’t play any instruments…yep totally sounds like a music genius to me.

      • Twelve Inch Finch

        How do you know he cant write music theory? He plays keyboard and bass so I don’t know where the “can’t play an instrument” is from either. Clearly you hold a bias against rap as far as regarding it as music so why even comment on this story?

  16. stratacat

    is kanye reading hacking journals? cuz that’s not a george bernard shaw quote…

    • stratacat

      West Jonze Summer Skewl Math Syllabus:
      Week 1-numebr111!!!1*&^ rap album.
      Week 2-subtract all the nikes, furs, and cars.
      Week 3-H8RZGONH8!!!*&#$5a3w84!!@!@!
      Week 4-gay fish
      Week 5-accounting and money management
      Week 6-annnnnnd cut!!!

  17. j/k

    When I get home and get stoned this will all make sense to me…

  18. Bob

    “I love being back at my fashion office learning and creating. It’s so challenging and fun and I’m surrounded by amazing people.”

    First quote says it all. I’m picturing Kanye seated at a huge mahogany desk with his crayons and a coloring book, surrounded by amazing people that keep reminding him to stay in the lines.

  19. Donda's inferno

    I think I just got high from reading that.

  20. Donald Trump

    What a dumb fuck.

  21. JC

    Dear Kanye,

    Abysmal math and science education is one of the (many) reasons America is struggling right now. The Apollo program was huge for promoting math and science education, and it’s been a long steady decline into the toilet ever since. Take it from someone in the education field: You’re a retard. Please stop.

    Those Who Weep for the Future

  22. Johnny P!

    It’ll be interesting to see how many new apps are created when developers have to code them in Ebonics…

  23. Donald Trump

    I’d really really love to take a steaming shit in Kanye’s mouth.

  24. Sheppy

    His mother was an English Teacher?
    She failed :(

  25. That Guy

    I dunno the guy can come out with phrases like ‘utilitarian need’ but then spell the most basic stuff wrong, he’s like a schizo, but for all that, two things come to mind, 1, he needs a blog, not twitter, 2, he’s definitely gay. Also for anyone wondering (I know you’re not) VAT is value added tax, like sales tax.

  26. Kanye West
    Commented on this photo:

    Too bad no one popped a cap his this asshole, that way we wouldn’t have to look at his punk-ass face any longer. What a fucking LOSER! Fuck You Kayne!!

  27. Brooke

    I don’t like this guy. He scares me. And if he came to Japan, he must have really gone undercover as a Nigerian hustler or something because the news made no mention of it. Then again, I’m not sure people here know who he is…

  28. ri

    The result of doing cocaine alone and having a million twitter followers.

  29. Alinka

    This dude is a delusional quack… Really, he worked for Fendi? He had a busy, renowned designer visit his ‘shop’ and he never had any interest in understanding what VAT is??? LIAR.

  30. “Good logic tells me smile Kanye… the world likes you again… red or blue pill? … ”

    1. No, Asshole, the world does NOT like you again;
    2. Red or blue? How about red, blue, green, yellow, pink, orange, white, black…all in great quantities and simultaneously!

    FUCK! This guy is a genuine piece of shit!

  31. Jared

    Kanye West is bipolar. It’s glaringly obvious. Those of you out there who work in mental health feel me. This rant he penned is textbook manic stuff.

  32. blah

    That is so many words.

  33. KSshotta

    Wow these are some of the best ideas I’ve heard for a long time and most of the comments on this site are bashing them and Kanye. Here is a person using their celebrity and fortune for the good of humanity and all we can do is talk shit about him….

    Humans can really be the worst creatures on this planet at times.

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