You may have noticed Kanye West and Kim Kardashian all over the place at Cannes which of course turned out to be a giant publicity grab (See how empty they are inside?) for his short film “experience” Cruel Summer that debuted last night. Though not so much as part of the festival as part of Kanye renting out a giant tent in the middle of a casino parking lot. Long story short, the short’s about a car thief who falls in love with a Arabian princess (You can beat your head into your desk now.) but her parents won’t let them be together until he cures her blindness because car thieves do that. Anyway, the whole thing was apparently displayed on seven screens completely surrounding the audience – “three opposite the bleachers, two on either side, one on the ceiling, and one on the floor” – because Kanye West can’t pay attention to movies. No, really. Via Vulture:
“The [seven screens idea] is related to a post–Steve Jobs, post-Windows era of where we’re always on a BlackBerry or a phone at a ballgame, at the movies, and you’re looking at seven windows when you’re online. And I’ve found myself even falling asleep at the theater unless I’m talking to somebody or I’m on the phone, and it’s because of the amount of information that we have at once.
“So, really, the whole genesis of this presentation comes from the fact that I’m a fucking asshole to watch movies with. Just terrible. I played Angry Birds during Inception, and can you believe people tried to shush me? Kanye West? Well, look who’s trapped inside my movie now, bitches. HAHAHA! SHUSH! SHUSH YOUR MOUTHS! AHAHAHAHAHA- Shit, it’s James Bond. To the zeppelin, yo!” *fires up jetpack*