Jessica Simpson’s Designing Maternity Clothes Now

By: The Superficial / December 5, 2011

“Furkey? No way!”

Jessica Simpson already sells clothes built for the huskier, more “American” woman, so transitioning over to maternity clothes is clearly the next logical step. Mostly because she can just write the word “maternity” on her current designs and spend the rest of the day eating popcorn chicken. She’s a brilliant strategist. Via Starpulse:

The pregnant singer and her sister Ashlee launched their new pre-teen girls fashion line in New York on Thursday, and she is already planning her next project – for stylish moms, like her and her sibling.
She says, “We want to do baby, kids. I’m gonna do maternity.”

Yes, who better to design maternity clothing than a woman who’s managed to look pregnant two years and counting? Because if you ask a pregnant woman the one thing they want most out of their pregnancy, it’s to look like a child’s been gestating inside them forever. They can’t get enough of it.

Photos: INFdaily, Splash News, WENN