Not too long ago, Jean-Claude Van Damme boldly described himself as a “very hard seed” of a man with a “kind of liquid cream substance” inside.
Today, he proved it. Today, he proved it.
God Van Damme!
Jean Claude God-Damn!
Why are they going backwards?
It’s a commercial about how well the trucks handle and tract even with a trailer.
Jean Claude AND Enya. that’s a lot of 80s to absorb.
It is sad when the commercials are more entertaining than the shows.
Bloodsport = One of best 80s action movies ever.
Jackson, you going to go to Hong Kong?
I love anything full contact. I need a few more scars on my face.
But I heard you can get killed at that Kumite.
Only if you fuck up.
Hmm. This post has been up for over twenty minutes, and no moronic comments from deacon jones or that zaloog pervert?
**wave of relaxation**
You really don’t get this site, do you? Moronic and perverted is our bread and butter.
Here’s a *wave of spunk* across your face.
Is that better?
Do ya hear? You’re a pervert! See, this is what comes of liking pretty much every female that appears on this site.
I am a pervert and proud of it.
Your move Chuck Norris!
God dammit, I saw the headline and thought that at the very least I’d be seeing the lower portion of his face come right off.
This was much. much better.
Everything about that commercial was fucking awesome. Van Damme, Enya, everything.
Saw this yesterday, dude is a badass. He just shit all over Chuck Norris and that stupid running meme about him being so tough, all over him, ha ha ha.
Van Damme was always an amazing martial artist. He’d clean taht idiot Chuck Norris’ clock without even having to change his shirt afterward.
May have taken him 20 years but today he earned my respect.
if you think there’s no CGI here, you’re dumber than a box of rocks.
I should point out that Volvo got rightfully called out for their last commercial stunt where a hamster drives a truck. In Volvo’s defense, they never said these are real, authentic stunts.
Hamsters can’t drive? A little part of my world just died today.
I’m waiting for someone to show it being faked or edited or something but so far nada. How about you Greg W? Got some evidence for us?
It looks like it was filmed while driving forward. Then the video is played in reverse.
The WSJ has the inside scoop here: http://blogs.wsj.com/speakeasy/2013/11/15/how-volvo-created-the-jean-claude-van-damme-video/
Apparently it’s all real, though they had safety lines that aren’t visible in the film. (The director says “We didn’t want to be responsible for killing the Muscles from Brussels” – what a line!) They’re going backwards just to add an extra level of difficulty. I normally hate advertisements, but fuck this is a good one!
Another great quote from the director: “The spots he has been in before have looked down on him, in my opinion. I was looking up, in celebration.”
If anyone here hasn’t seen JCVC, now’s the time!
ah, thanks for the clarification. I thought the video was recorded in real time and then played in reverse–easier to come out of splits than go into them while moving. that’s even more badass.
For some reason I read the byline and totally thought this was going to be the stuff of nightmares where his head cracks open like a walnut and God-knows-what came crawling out.
I’m fine, really.
Amazing. Jean Claude has balls of steel. Now widely spaced.
He’ s still sexy and still badass.LOVE this man :D
No, it would have been more awesome if he had fallen on his balls! Just kidding (sort of). I’m more freaked out over the driving!
He’s still got it!
Honestly, the thing that impresses me most isn’t Van Damme or the trucks, themselves, but the drivers. That’s some precision driving there. If one moved even at a slightly different speed, or pulled even an inch or so to the side – Van Splat!
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