Jay-Z is boycotting Cristal champagne after viewing remarks by the company’s managing director as racist. When asked if he felt Cristal being a symbol of a flashy lifestyle was detrimental to the brand, the director of Cristal said: “That’s a good question, but what can we do? We can’t forbid people from buying it. I’m sure Dom Perignon or Krug would be delighted to have their business.”
Jay-Z took this to mean the guy hated black people and in a statement to the AP responded, “It has come to my attention that the managing director of Cristal, Frederic Rouzaud, views the ‘hip-hop’ culture as ‘unwelcome attention. “I view his comments as racist and will no longer support any of his products through any of my various brands including the 40/40 Club nor in my personal life.”
Jay-Z’s a little late to jump on the bandwagon here. I’ve been boycotting Cristal since the day I was born. Although that’s due less to the fact that the managing director is racist and more because I can barely afford 6 piece Chicken McNuggets on Tuesdays. If you’re going to charge over $200 for a bottle of your product, it’s a pretty save assumption I’m going to boycott you. Unless the bottle is filled with porn. In which case that’s just a wise investment.