Fergie has become the first singer to use product placement and is being paid a ridiculous $4 million by Candie’s to promote their clothing line in her songs. An executive at Interscope says:
“With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan. Candie’s will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song.”
Fergie? Really? They want Fergie to promote their clothing line? Maybe they should sit back and think about this a little longer. Why not just ask a bear in a clown outfit to promote their clothes? Or my four-year-old niece? She puts on garbage sometimes. Why not ask her?