Fergie has become the first singer to use product placement and is being paid a ridiculous $4 million by Candie’s to promote their clothing line in her songs. An executive at Interscope says:
“With record sales in decline, you must find novel ways to make money out of the music. The trick is to make the brand part of the song so that it slips down easily rather than chokes the fan. Candie’s will have no say over exactly what Fergie will sing, or when. Fergie does not sing jingles so it will have to work unobtrusively in the song.”
Fergie? Really? They want Fergie to promote their clothing line? Maybe they should sit back and think about this a little longer. Why not just ask a bear in a clown outfit to promote their clothes? Or my four-year-old niece? She puts on garbage sometimes. Why not ask her?
Gerald Tarrant | July 2, 2007 at 7:51 pm
*shudder*
That is one ugly dude.
Likeomg | July 2, 2007 at 7:54 pm
Almost first! I feel so cool.
DumbAss | July 2, 2007 at 7:55 pm
She’s a bit mannish….
Smirkin' Judas | July 2, 2007 at 7:56 pm
well, she already promoted Dolce & Gabbanda, Fendi and NaDonna…
Kris | July 2, 2007 at 7:57 pm
So tired of her.
Screw you Superfish | July 2, 2007 at 7:59 pm
Is your four year old niece hot?
Mind introducing her to me?
Screw you Superfish | July 2, 2007 at 8:01 pm
Ironically enough, I think your four year old niece could come up with more creative and fresh blog content, as well.
SaraDevil | July 2, 2007 at 8:04 pm
She sold out, that’s just not…oh wait, Fergie, right? Never mind.
haroof | July 2, 2007 at 8:06 pm
lol.
fergie’s a joke. biggest stefani wannabe in the biz.
Mad?nna | July 2, 2007 at 8:25 pm
Teenaged girls should be temporarily banned from buying music for a few years until things get back to normal.
oh hi | July 2, 2007 at 8:25 pm
Actually Korn was sponsored by Adidas, the detones by Puma, and the Teriyaki Boyz are sponsored by Bape.
Gordy | July 2, 2007 at 8:50 pm
Umm…rappers and booze brands (Alizé, Seagrams, Cristal, etc., have been doing it for years. Shoes, you say? Two words…’My Adidas’. Nothing new here.
Candice | July 2, 2007 at 8:51 pm
I must object to this, if only because my name is Candice. Any song containing the word “candy” gets sung at me incessantly when it’s new, and pops up every now and then to haunt me when it’s old. I can only assume the same for a song with “Candie’s” in it.
Italian Stallion | July 2, 2007 at 8:52 pm
She should change her name to “Fugly”…..
DucatiDan | July 2, 2007 at 9:05 pm
“I Want My MTV”
Dire Straits – 1985 – Money For Nothing
Linds | July 2, 2007 at 9:19 pm
Hey Smirkin’ Judas.
It’s Donna Karan.
Not NaDonna.
ACriminalSmile | July 2, 2007 at 9:20 pm
I really hate her sunglasses. They do absolutely NOTHING to flatter her face.
Then again, not much does.
holla | July 2, 2007 at 9:30 pm
hey Smirkin Judas,
also, its not Gabbanda… its Gabbana. welcome to 2007.
Smirkin' Judas | July 2, 2007 at 9:35 pm
Hey Linds,
tell that to azlyrics.com, not me.
that’s all
annala | July 2, 2007 at 9:38 pm
yes she ugly, but this is not new she been doing candies ads for months now and it has actually made me like candies less than before, not that i’d even wear that cheap shit anyway
Smirkin' Judas | July 2, 2007 at 9:39 pm
holla,
that was a typo, jesus tits people. It’s actually “holler,” Welcome to the English language.
Fast Eddie | July 2, 2007 at 9:39 pm
she is the first? Blink-182 was endorsed and paid by Hurley back in 2000 and launched the trend of product placement in bands…nothing new here
Mad?nna | July 2, 2007 at 9:43 pm
She’s actually going to mention Candies IN THE SONGS! Not just be sponsored by them. And it will probably work, teenaged girls are generally stupid (as are teenaged boys). It’s going to start a new trend. Like above poster said though, rappers have been doing it, I don’t know if they were getting paid though. Run-DMC never got paid by Adidas as far as I know.
rosie's mustach | July 2, 2007 at 9:48 pm
It’s the incredible man looking woman… FERGUS!
I mean Fergi..
I mean… what?
Me confusi.
Binky | July 2, 2007 at 10:02 pm
My people are saying Fergie was already negotiating with Depends, but she decided it may alienate her 8 to 13 year old target market.
nagger please | July 2, 2007 at 10:39 pm
SHE LOOKS LIKE A WALKING STD.
Brianna | July 2, 2007 at 10:41 pm
Fergie used to be SO pretty before her meth addiction.
Never do drugs kids, that stuff turns you into that.
Em | July 2, 2007 at 10:46 pm
11: The Teriyaki Boyz’s DJ -owns- Bape. Not quite the same.
But yeah, product placement is all over in songs. At least Ferg’ has the fore-thought to be paid for it.
anon | July 2, 2007 at 10:47 pm
What about the song “Air Force Ones”?
joflo | July 2, 2007 at 11:21 pm
i hate this shit. this is why people don’t respect musicians anymore. did you know that bach was imprisoned for not wanting to do product placement?
krazihottkelli | July 2, 2007 at 11:50 pm
/Fergie zuckz azz….she an
ugly bitch..shez hiding something
under thoze glazzez…
Megan | July 3, 2007 at 12:01 am
Not only did she sell out, but her boyfriend josh also sold his home Cali. Check it out at canyon-news.com
jakebarnes | July 3, 2007 at 12:07 am
This would only be bad if she actually had any integrity.
Smoking Hot | July 3, 2007 at 12:07 am
Candies. Now those are real G-L-A-M-O-R-O-U-S. Fergie is trash with cash, that’s why she gets so excited about drinking champayyaign up in the sky.
Upmine? | July 3, 2007 at 12:10 am
Hey, this is a good thing!
I mean…they didn’t want to sell any more clothes or shoes, right…?
thingofcourse | July 3, 2007 at 12:19 am
gwen put her l.a.m.b. shit in all her songs. but i guess she started that line. but still.
Andrew | July 3, 2007 at 12:36 am
What is John Duhamel thinking…
Italian Stallion | July 3, 2007 at 1:08 am
Four, tres, two, uno
Listen up ya’ll, ’cause this is it
The meth that I’m smoking is delicious
Fergalicious definition make them boys go loco
They want a meth-head so they get their pleasures from my photo.
You could see me, you can’t squeeze me.
I sure am easy, I look real sleazy.
I got reasons why I suck ‘em.
Only for the meth will I fuck ‘em.
Fergalicious (meth addicted)
But I’m very promiscuous.
And if you was suspicious,
All that shit is methalicious.
I blow kisses (mmmwwahhh)
I fuck them boys for rock, rock.
And they be lining down the block just to smoke what I got (four, tres, two, uno)
Meth addicted (it’s hot, hot)
Meth addicted (I fuck them boys for rock, rock)
Meth addicted (they wanna taste of what I got)
I’m Fergalicious (n-n-n-n-n-nasty, nasty)
Steve Sharp | July 3, 2007 at 2:35 am
This is the first time??? Are you kidding me here? Do you research anything, or just type?
TEL | July 3, 2007 at 3:41 am
A sellout? This coming from a guy who has more ads on his page than content. Nice
TEL | July 3, 2007 at 3:42 am
A sellout? This coming from a guy who has more ads on his page than content. Nice
woodhorse | July 3, 2007 at 6:04 am
Fergie is just one more Halloween costume for the gay guys but, come on, they needed one – Cher is getting too old. The young Halloweenies will be wearing Candies and saying “I’m Fergalicious” – which is way more appealing than Fergie saying it.
bstargurl | July 3, 2007 at 7:11 am
She’s so goddamn manly. It burns.
Guy | July 3, 2007 at 7:43 am
#4
If I was any of those clothes companies I would sue her for using my brand, fuck.
jakebarnes | July 3, 2007 at 8:11 am
@17
The only sunglasses that would flatter her face would be ones that completely cover it.
jrzmommy | July 3, 2007 at 8:28 am
Does Candie’s make nooses? I’d like to see her model one.
ckot | July 3, 2007 at 9:04 am
They look like those glasses you wear when you cut wood, uh..safety goggles? As for Candies, it suits her fine – cheap & a little tacky. Wearing Candies, much like listening to her music – sometimes you do it, but you dont want anyone to know! LOL
krazihottkelli? | July 3, 2007 at 9:22 am
#32=I’d zell my home to
if it sat in California..
3 earthquakez a day..U
fuckerz R nutz to live there.
Fergie could be someonez boyfriend.
§???->
BlohansDeviatedSeptum | July 3, 2007 at 9:32 am
#41 yeah good point. Except this is the internet and this sight is free and the guy running it isn’t making millions off record sales, appearances, publishing and concerts.
So actually stupid fucking point moron.
djthecat | July 3, 2007 at 9:35 am
Oh 38, you make me giggle. How long did that take you?