The use of beautiful women to sell nerd-equipment seems paradoxical to me, as they’re usually the ones who understand the least about what it is they’re actually promoting. Having some beautiful half-naked model try to sell you beer is one thing, but having that same beautiful half-naked model try to explain the intricacies of per-pixel lighting and bump mapping is just plain silly.
“It’s like these pictures, see, but they totally have like these bumps and things on them. Tee hee, I’m not wearing a bra.”
I guess that last part pretty much summed up their whole reason for being there though. There’s something about a woman not wearing a bra that really makes you want to view the latest in gaming and electronic equipment.
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