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Posted on Dec 12th, 2011
re: Jessica Simpson Lands $3 Mil Weight Watchers Deal (43 comments)

Talk about motivation.

Jessica Simpson is rightfully gaining weight while she’s pregnant with her first child, but as Page Six reports, the pregnant celebrity is ready to drop those pounds to the tune of $3 million, as soon as she gives birth.

Sources tell the newspaper, the blonde singer inked the deal with Weight Watchers, which should help her speed up the process for her wedding to Eric Johnson.

Simpson’s weight fluctuations have proved to be of great interest to the public, so it’s somewhat surprising the 31-year-old isn’t relishing one of the only times she can gain weight (relatively) free of public criticism.

Still, this isn’t the first time the star has promised to slim down for cash — and is currently in litigation over it.

In 2005, Simpson was reportedly paid $500,000 to take part in an (unreleased) exercise video about losing weight, and instead, chose to gain weight and reap those benefits, alleges the CEO of the company that produced the video.

Following comments Simpson made to Lucky magazine about how gaining weight made her more relatable to the average woman, and helped in creating a billion dollar fashion empire, Speedfit’s CEO, Alex Astilean told the Huffington Post, he believes it was never Simpson’s intention to be the spokesperson for the video.

One thing is for sure, Simpson seems determined to make as much money off this pregnancy as possible. From unsuccessfully trying to wrangle $500,000 out of the tabloids to announce Hollywood’s worst kept secret, to the first photos of the child (which aren’t thought to bring in much money), to dropping the post-baby weight, the singer is making it clear her body and this baby is a business