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The very first Jockey briefs were sold on January 19, 1935 at the Marshall Field & Co. store in Chicago. Despite blizzard conditions on the day of its launch, the new-fangled underwear was such a sensation that the entire stock was depleted before noon. In the following week, 12,000 pairs were sold, and the Jockey Brief was on its way to its place in history

people wore briefs in the 1950′s/

how classy…..I’m sure his partner is so proud!